Zynga bought OMGPOP, the creator of Draw Something, for around $210 million total¹ on March 21st. As of May 1st, Draw Something has lost about 5 million daily users according to AppData.com. 40 days to lose 5 million users, that’s impressive.

Zynga’s a company I’ve never liked, because it’s a company that focuses on profits over people.

CEO Mark Pincus had this to say at Startup@Berkeley about founding Zynga:

So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this Zwinky toolbar which was like, I don’t know, I downloaded it once and couldn’t get rid of it. We did anything possible to just get revenues so that we could grow and be a real business.

Doing “every horrible thing in the book” to get revenues is pretty telling that you don’t have a plan. If you don’t have a plan, you shouldn’t have a business.

Asking customers to install bullshit so you can make a quick buck shows the style of management: greedy. All businesses are concerned with their money, they’re a business, after all. But some are equally concerned with their customer’s satisfaction and the quality of their work. Those are the companies people like.